The box pack resembles one of my favorite childhood packaging structures, the crayon box. The lid design features a Japanese handmade pattern with a Kabuki brush script logo in a red circle, resembling the Japanese sunset and a blossom cherry silhouette as the watermark. I used a mixture of hand-drawings, digital artwork, some interactivity and displaying action to make this box perfect for the brief, adding a little extra user interaction.
Page four and five show the exterior and interior scenes of the Royal Opera House and the cultural changes this building has passed through over the years, creating more public spaces as well as maintaining the traditional features. For the illustrations, I used a "fineline"r pen and cross-hatching technique, creating a serious of criss-cross marks and strokes to create tone, adding more for the darker areas to create shade.
Introducing Abobe Aero and Augmented Reality.
Each character would tell a different story about themselves, what they were playing on the stage and other exciting facts about their costumes and what they represent in Kabuki Theatre.
When you double tap in the chosen character, it makes a Japanese sound, like flute, piano or water, that will immerse you in a digital interactive show.
As you get closer to the character, more details can be appreciated, enabling you to walk around the costume in a 360 view and find yourself a thrilling Kabuki experience.
For the younger audience, you have a more avant-garde contemporary animation inspired by the Anime Japanese cartoons versus the traditional Kabuki characters.
Once you scan the QR code, the old characters pop on the screen.
Flicking your finger on the mobile makes the figure spin and turn the characters into a new version of themselves 25 years later.
Flicking your finger on the mobile makes the figure spin and turn the characters into a new version of themselves 25 years later.