Designing merchandising to connect Penguin, the publisher with Gen Z customers who like to read a good book, stay connected and share their reading experience with others.
The idea is to capture the audience’s imagination with eye-catching imagery and a vibrant style, giving them something that can help with the reading experience.
My strategy is to showcase modern nostalgia in the designs and create something sophisticated, sustainable, inclusive, and reasonably priced to promote the brand’s values and ethical practices.
PopSockets are incredibly functional, and Gen Z loves to receive them because they help the young generation stay connected whilst reading their favourite book.
The stress relief balls are suitable for hand therapy. They come with contemporary characters with a Gen Z slogan: “Deal with it” or “I’ve got this”. Use them to relax and destress but also to concentrate on the reading. They can help with quick endorphin release when you need to focus or amplify your concentration, promoting a more deep reading experience.
The lanyard is made with 100% hemp materials and comes with colourful\funky patterns to attract the audience.
They help prevent dropping the items and are good for carrying objects from mobiles, identification cards, and keys. They have a magenta and orange clasp that gives the lanyard a contemporary and sophisticated look and comes with the slogan: “I’m hooked!” and “Steez!”.